# Driving Digitalization with DAT iQ: Top Pain Points to Avoid for Supply Chain Digital Transformation

Discover the most common obstacles shippers face on the path to digital transformation — and how to overcome them with DAT iQ.

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- March 5, 2026  
- DAT  
- Shipper

Digital transformation is a top priority for shippers, yet nearly 85% of executives say their digital supply chains haven’t delivered expected results. This guide identifies the four most common categories of obstacles shippers encounter — employee resistance, lack of executive alignment, mismatched external partner capabilities, and legacy equipment constraints — and walks through a practical four-step change management framework for overcoming them. Learn how DAT iQ’s freight market intelligence, backed by $150B+ in annual spend data, helps teams identify root causes, build the business case, and keep digitalization initiatives on track.

### Segments

- Carrier  
- Broker  
- Shipper

### TYPES

- Video  
- PDF  
- Calculators  
- Audio  
- White Paper  
- Customer Stories  
- Toolkit  
- Blog

### Topics

- Getting Started  
- Growing your Business

### SOLUTIONS

- DAT Power  
- DAT Express  
- DAT TruckersEdge  
- DAT RateView  
- DAT CarrierWatch  
- DAT Keypoint TMS  
- DAT Imaging Suite  
- DAT One Freight  
- DAT iQ Analytics  
- DAT Rate Analytics?

## Find the right solution for your business

## Reach out by calling [800.551.8847](tel:800.551.8847)

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