# Ken Adamo

Ken Adamo is DAT's Chief of Analytics. Before joining DAT in December 2019, Adamo served as manager of Decision Science and Innovation at FedEx Custom Critical. While at FedEx, Adamo developed rate forecasting models and advanced pricing principles that utilized DAT RateView and DAT Data Analytics. Adamo also leads DAT’s analytics team and serves as the company's senior industry analyst.

### [Freight Forecasting: How to account for every variable](https://www.dat.com/blog/freight-forecasting-how-to-account-for-every-variable)

Without a deep well of data, forecasting falls apart immediately. For example, in the transportation industry, some models attempt to

### [Predictive Pricing: Cutting Through the Noise](https://www.dat.com/blog/predictive-pricing-cutting-through-the-noise)

Forecasting is an inexact science, and the most successful forecasting models aren’t always the most complex. Successful forecasts are the